Behind the Brand

Meet our founders—two kindred spirits who share not only the name Ankita Singh but also a decade-long camaraderie and an unwavering passion for art and craftsmanship. Both have already made their mark in the corporate world through their specialized fields, yet they yearned for something more—a pursuit that would satisfy their creative spirits and allow them to contribute something truly beautiful for women like themselves.

One Ankita Singh, with her expertise in legal frameworks and her impressive track record of leading legal departments in established fintech companies, longed to revive the artistic heritage of her hometown, Lucknow—a city renowned for its rich tradition in hand embroidery. Inspired by the intricate beauty of her roots, she envisioned bringing the soulful charm of Lucknow’s artistry into contemporary fashion.

The other Ankita Singh, boasting over a decade of experience in business and a natural flair for nurturing relationships, has always harbored an undying love for sarees. Determined to make this passion her next big venture, she stepped into the world of handcrafted fashion with the aim of making beautiful, hand-embroidered pieces accessible to every woman.

Together, they founded Pink Pakhi to merge tradition with modern elegance, creating exquisite hand-embroidered clothing that celebrates heritage while embracing contemporary style.